The Grow Model – A Framework For Coaching And Problem Solving


The GROW Model is a simple framework used in coaching and mentoring to structure conversations and facilitate personal and professional growth. It provides an approach to help individuals identify their goals, explore current realities, consider options, and commit to a plan of action.


The GROW Model is widely used in various coaching contexts, including life coaching, executive coaching, and career coaching. It helps coaches guide their clients through a structured process, enabling them to gain clarity, explore possibilities, and develop actionable plans to achieve their desired outcomes.


The GROW Model consists of four main stages:
  1. Goal: In this stage, the coach helps the client clarify their desired outcome or goal. The goal should be specific, measurable, achievable, relevant, and time-bound (SMART).
  2. Reality: The coach and client explore the current situation, including strengths, challenges, obstacles, and resources available to the client. This stage helps establish a clear understanding of the present circumstances.
  3. Options: The coach encourages the client to generate multiple options or strategies to bridge the gap between their current reality and desired goal. This stage involves brainstorming, exploring alternatives, and considering different perspectives.
  4. Will (or Way Forward): In this final stage, the client commits to a specific course of action by selecting the most suitable option(s) and developing a concrete plan. The coach helps the client identify potential obstacles, resources needed, and accountability measures to ensure successful implementation.

Sample Activity

To facilitate the GROW Model in a coaching session, you can follow these steps:
  1. Goal: Ask the client to clearly articulate their desired goal or outcome. Encourage them to be specific and measurable.
  2. Reality: Explore the client's current situation by asking questions about their strengths, challenges, resources, and any relevant background information.
  3. Options: Invite the client to generate multiple options or strategies to achieve their goal. Encourage them to think creatively and consider different perspectives.
  4. Will (or Way Forward): Help the client evaluate the options and select the most suitable one(s). Develop a detailed action plan, including specific steps, timelines, and accountability measures.
Throughout the process, actively listen, ask probing questions, and provide supportive feedback to help the client gain clarity and commitment.


The GROW Model was developed by Sir John Whitmore, a renowned executive coach and author of the book "Coaching for Performance."

Target Audience:

  • Coaches
  • Mentors
  • Managers
  • Leaders

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